Thinks Different

Mar 5 2012

Siri in Mercedes-Benz

Even though Steve loved his Mercedes, I doubt they'd be willing to integrate Siri into non-Apple devices, especially ones with UIs like the one shown here.

Mar 2 2012

Give It Five Minutes

Jason Fried writes about giving ideas a chance, as they are fragile, before dismissing them— something I really need to start practicing more.

Jonathan Ive regarding Steve Jobs' reverence for ideas:

And just as Steve loved ideas, and loved making stuff, he treated the process of creativity with a rare and a wonderful reverence. You see, I think he better than anyone understood that while ideas ultimately can be so powerful, they begin as fragile, barely formed thoughts, so easily missed, so easily compromised, so easily just squished.

Dismissing an idea is so easy because it doesn't involve any work. You can scoff at it. You can ignore it. You can puff some smoke at it. That's easy. The hard thing to do is protect it, think about it, let it marinate, explore it, riff on it, and try it. The right idea could start out life as the wrong idea.

So next time you hear something, or someone, talk about an idea, pitch an idea, or suggest an idea, give it five minutes. Think about it a little bit before pushing back, before saying it's too hard or it's too much work. Those things may be true, but there may be another truth in there too: It may be worth it.

Feb 29 2012

TV is Broken

A perfect industry waiting to be redefined and reinvented.